Red Baron Manifesto

the challenge

Write a manifesto for Red Baron Pizza to set it apart from its competitors.

the problem

Red Baron is perceived as a low-grade pizza, despite being the #2 best selling frozen pizza on the market.

the solution

Reassure consumers that Red Baron is the trusted companion to indulge in.

An Ode to Red Baron 

I’m the one that’s always there for you. Sure, I may live in the most crowded room, where the heat always seems to be broken… but I’ve been there when fancy fridge food went moldy. I was there for you in college when you were fishing for coins from the couch cushions to feed yourself. Now, I’m still here for you after a long day at work when you just want a cheesy embrace.


Frozen pizza has a grimy reputation of over-promising and under-delivering, but I’m not that kind of guy. What you see is what you get. I don’t have bells and whistles as toppings, and I definitely don’t do kale. I’m not overly complicated, instead I’m rather convenient. Most importantly, I’m a cheap date.


Do you want an extravagant pizza that will leave you feeling disappointed and robbed, or a deliciously simple pizza that satisfies your cravings without breaking the bank? Pour yourself a glass of wine while the oven preheats, and Red Baron will take care of the rest.

who cares?

I felt creepy writing this. The ode to subjectively delicious pizza took my creative mind down a path less traveled in order to understand what makes the thought of frozen pizza a household staple, yet indulgent nonetheless.

Written in collaboration with Madison McCracken.